Context
In addition to my role as an interaction (aka web) designer at Metro St. Louis, I had routinely had the opportunity to explore ways in which illustration could create cohesive and digital/IRL experiences.
The goal was to inform Metro riders of brand new articulate buses going into service on the system's busiest and most overcrowded bus line—the 70 Grand.
Animated landing page, informing riders of bus service expansion with new articulated buses—more bus! 🚌
Series of illustrated ads were placed throughout the transit system, driving customers to a website detailing the new and improved articulated buses being put into service.