Context

A core part of the SpiderOak mission is to make digital privacy/security accessible to everyone. In many ways, this is a revolutionary idea, and if we can’t dance—er,  uh... draw—then it’s not our kinda revolution.

Bringing a playful tone to what can at times be a daunting concept helps to humanize the product/brand and acclimate people to the idea of a safer digital life not only being possible, but easy and fun.